Pencil vs IMGPT: Which AI Ad Tool Fits a Small Brand?

Pencil and IMGPT both make ad creatives with AI, but they start from different places. Pencil asks you for a brand kit and gives you a toolbox for many channels and formats. IMGPT starts from your website and stays focused on static ads.

At a glance

How Pencil works

Pencil's pricing page describes self-serve AI agents that generate text, images, video and ad creatives, with "Realtime AI insights and Scores". Its FAQ says it uses your brand assets, brand guidelines and performance data to generate static and video ad ideas.

What you give it matters. Pencil recommends uploading a brand kit with logos, fonts and colors, plus a short description of your brand and products. Product and lifestyle images help but are not required.

On price, Core is $14 a month for 50 generations and aimed "For solo entrepreneurs". Growth is $55 a month for 250 generations, and Pro is custom pricing. Resizing an ad into a new format costs 1 generation per format.

How IMGPT works

IMGPT starts from your website. You paste the URL, and it builds a brand profile:

• Your logo, colors and typography
• Your voice and messaging
• Your ideal customer
• Your products, with selling points, prices and photos
• Offers it finds on your site, waiting for your review

You see and edit all of it for free before you pay. Then every ad is generated inside that profile in batches of 1, 2, 4, 6, 8 or 10, each with 5 headlines and 5 primary texts. You edit an ad by chatting to it, resize it to 10+ formats, translate it into 30+ languages, and publish it to Meta.

Where each one is stronger

Where Pencil is stronger

• Video and many channels. It makes video as well as static ads, and launches across 7 ad channels.
• Scores and insights. It rates creatives with AI.
• Low entry price. $14 a month gets you started, and you can try 6 ads for free.

Where IMGPT is stronger

• No brand kit to build. The brand profile comes from your website, so you do not prepare logos, fonts and colors first.
• You see it before paying. The brand profile is free to build and edit.
• Copy built in. Every ad comes with 5 headlines and 5 primary texts.
• A refund you can use after trying it. 14 days money back if it isn't for you, under the refund policy.

Frequently asked questions

Is IMGPT a Pencil alternative?

Yes, for static ads. Both make ad creatives with AI. IMGPT starts from your website and focuses on static Facebook and Instagram ads, while Pencil covers more formats and channels.

Does Pencil have a free trial?

Pencil says you can create 6 ads through a guided experience for free. Its FAQ adds that it cannot refund fees after you have used the free trial and upgraded to a paid plan.

Does IMGPT make video ads?

No. IMGPT makes static image ads.

Build your brand profile or see pricing.