Meta's AI Business Assistant Will Make Ads by Chat: What Is Live and What Is a Test

What Meta announced

Meta's Advertising Week announcement covers four things that touch your ad creative:

1. A smarter business assistant. The assistant inside Ads Manager now brings in creative insights from Ads Creative Studio and remembers more about your business, such as what you tried last quarter, your seasonality and your goals.
2. Agentic features in testing. Meta writes that "soon" you will be able to plan and create a campaign, generate creative imagery and text, update targeting or change a budget conversationally, with previews, approvals and controls.
3. Brand guideline import in testing. Meta is testing a way to bring your strategy, voice and brand guidelines in from the AI tools you already use.
4. More video generation. Advantage+ creative can now generate video from existing static assets, and that feature is generally available.

What is live and what is only a test

What it means if you run your own Facebook ads

Ads wear out, and you need fresh ones without hiring anyone. A chat assistant that drafts images and copy sounds like the fix. Three things to keep in mind before you rely on it:

1. It needs something to start from. Your photos, offers and brand look still decide how the result looks.
2. Keeping it on-brand is your job for now. Brand guideline import is only a test, so you are the one checking colors, fonts and tone.
3. You approve everything. That is good, but the time you save depends on how much you have to fix.

One more detail: images made by Meta's own generative AI tools fall under Meta's Ad Creative Generative AI Terms, which only allow using that output on Meta's products. If you also run ads on Google, Pinterest or TikTok, you need a separate source for those.

How to prepare this week

• Write your brand basics down in one place: logo, colors, fonts, how you talk, your top products and prices.
• Keep your best product photos in one folder you control.
• Look in Ads Manager for the business assistant and Ads Creative Studio. If you have them, try them on one small ad set first.
• Keep your own supply of ready ads, so a test that has not reached your account does not hold up your next refresh.

Where IMGPT fits

IMGPT does the brand step for you. You paste your website URL or describe your business, and it builds a brand profile with your logo, colors, typography, voice, ideal customer, and products with their selling points and prices. You see and edit that profile for free before you pay.

From there, it makes static image ads in batches of 1, 2, 4, 6, 8 or 10, each with 5 headlines and 5 primary texts. You change an ad by chatting to it, resize it to 10+ formats, and publish straight to a connected Meta ad account or download it for other platforms. Pro is $99 a month for about 60 ads, with 14 days money back if it isn't for you.

Use Meta's assistant for planning and reporting. Use a tool you control for on-brand ads on a schedule.

Frequently asked questions

Can Meta's AI business assistant create ads for me?

Meta is beginning to test it. The agentic features will let you create a campaign and generate images and text by chat, with previews and approvals, but Meta describes them as coming soon.

What is Ads Creative Studio?

A creative workspace Meta introduced this summer that shows which creative is working and why. Meta is now rolling it out to more advertisers.

Can Meta turn my product images into video ads?

Yes. Advantage+ creative can now generate video from existing static assets, and Meta says the feature is generally available.

Paste your website URL and see the brand profile IMGPT builds before you pay for anything.