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Article3 min read

Paste Your Website URL, Get Facebook Ads That Match Your Brand

David Popescu
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Why your ads all look like each other

Most ads a small business makes for itself have the same problem, and it is not effort. They look like the template they came from. Same layout, same stock feel, your logo dropped in a corner.

After two weeks they stop working, and the next batch looks like the last one. The fix is not more design skill. It is making the brand the starting point instead of the finishing touch.

What gets pulled from your site

From your websiteWhat IMGPT does with it
LogoPlaced on every ad, sized for each placement
Color paletteConstrains every generated ad, so nothing drifts off brand
TypographyHeadlines and body set in your type, not a template's
VoiceThe copy sounds like the way you already write
CustomerWho the ads speak to, carried into the copy

No uploading, no form to fill in, no brand guidelines document. If you do not have much of a website, type a sentence about the business instead and it works from that.

Key point

Signing up and building the brand profile are free. No ad generates until you decide to pay, so you are not paying to find out whether the AI understood your business.

You see it before you pay

The brand profile appears on screen and every field is editable. You look at the palette, the type and the voice it picked up, correct anything that is off, and only then decide.

Anything you fix is fixed once. Every ad you generate afterwards inherits the corrected version.

Why the ads stop looking the same

Once the profile exists, every ad is generated inside it, so the brand stays fixed while everything else moves. Three things create the difference between ads:

  1. 5 headlines and 5 primary texts per ad. Every generation produces both sets, written for that ad. You pick, or you edit them in place.
  2. Batches of 1 to 10. You compare real options instead of tweaking one idea.
  3. Variation controls. Take an ad that works and change one thing deliberately: keep the layout and change the image, or keep the image and reposition the text.

The result is a set that belongs to one brand and still gives Meta genuinely different creative to test. That is the question you are really asking when your ads go stale: do these look different from each other, and do they still look like me.

Facebook and Instagram, in the sizes each placement needs

PlacementRatioPixels
Facebook Feed, Instagram Feed4:5 and 1:11080 by 1350, 1080 by 1080
Stories and Reels9:161080 by 1920
Other Meta placements2:3, 3:4, 16:9varies by placement

IMGPT generates those from the same brand profile, plus sizes for Google, LinkedIn, Pinterest and TikTok when you run elsewhere. Smart Resize turns an ad you already like into the missing shape instead of making you start over.

Then publish into Meta

Connect your Meta ad account and publish from inside IMGPT. The ads you approved go live where you run them, and you can watch spend and results without switching tools.

Who this is for

Owners and small teams running their own Meta ads, with no designer on staff, selling physical products or a straightforward service. If you have been making ads in a design tool and they keep coming out generic, this is the shortest path from the site you already have to ads that look like it.

Plans start at $99 a month, with a 14-day money-back guarantee. The brand profile is free to build, so start there.

Paste your website URL or see pricing.

D
David Popescu

Founder, IMGPT

I build IMGPT. I write about ad creative, the specs that decide whether an ad runs, and what actually happens when you let a model make your ads.

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Paste your website. Get ads.

IMGPT reads your site, builds your brand profile, and generates the ads. From $99 a month.

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14 day money back guarantee