Most advice stops at "use your colors and logo". For an ad account that needs new creative every few weeks, on-brand has three parts:
Most ways of making ads without a designer get the first part right and struggle with the other two.
| Option | How you get the look | Who writes the copy | New ideas each round | Cost |
|---|---|---|---|---|
| Design templates | You set up a brand kit, then design each ad | You | Only as many as you design | Your time |
| Freelancer | They design it for you | Depends on the job | Each round is a new job | $45 to $50 a static on Fiverr, $250 to $2,000 a month ongoing |
| Meta Advantage+ creative | Starts from an ad you already made | Generated variations of your text | Variations of that one ad | Built into Ads Manager |
| Brand-first AI generator (IMGPT) | Pulled from your website | Generated in your voice, 5 headlines and 5 primary texts per ad | Batches of up to 10, plus variation controls | $99 a month, about $1.65 an ad |
Good when you enjoy designing and have the evenings for it. The brand kit keeps colors and fonts consistent. The catch is the third part of on-brand: every ad starts from a template and your own ideas, so after a few rounds the set starts to look like itself.
Good when you want a person's eye on every ad. The catch is cadence. Refreshing creative is a monthly job, and paying per round adds up fast for an account spending $500 to $5,000 a month.
Built into Ads Manager, and worth switching on. It generates new backgrounds, expands images to fit other placements, creates image variations inspired by your ad, and writes variations of your headline and primary text. The limit is where it starts: it varies an ad you already have. If the ad itself has run its course, its variations still start from the same idea.
This is what IMGPT does. It starts from your website, not from a template or an existing ad, so the brand is fixed and the idea is what changes.
The brand goes in first, so every new batch looks like one business and still gives Meta different ads to test. That is the part templates and variations struggle with.
With the profile already built, a refresh is a sitting, not a weekend.
Pro is $99 a month, or $79 a month billed quarterly, with tokens for about 60 ads a month. Building your brand profile is free, and every plan has a 14-day money-back guarantee.
Founder, IMGPT
I build IMGPT. I write about ad creative, the specs that decide whether an ad runs, and what actually happens when you let a model make your ads.
IMGPT is an AI tool that makes static image ads from your website. You give it your URL, or a sentence describing your business. It builds a brand profile from…
A brand kit, in the usual sense, is three things: logo, colors, fonts. Most tools ask you to supply them. Upload the logo, paste the hex codes, pick the fonts.
Most people looking for an alternative to AdCreative.ai are not looking for more output. They are looking for output that does not arrive looking like…
Paste your website. Get ads.
IMGPT reads your site, builds your brand profile, and generates the ads. From $99 a month.
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