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Article3 min read

On-Brand Ad Creatives for Multiple Clients: One Brand Profile Per Client

David Popescu
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The multi-client problem

One client is manageable. Five clients means five looks, five voices, five sets of products, and every one of them wants fresh ads when the last set stops working.

The work multiplies with each client: new ads, every placement size, sometimes a second language, then the approval round. And clients push back on ads that look off-brand or look AI-made, so speed alone does not help.

One brand profile per client

Paste the client's website URL and IMGPT builds a brand profile for that client. No site, or a thin one? Describe the business in a sentence instead.

What each client's profile holdsWhy it matters for client work
Colors and typographyThe client's palette and fonts, with a free lookalike when a font is licensed
Voice and messagingSlogans, key phrases, voice samples, and claims the client never makes
Ideal customerPain points, goals and how they buy, used when the copy is written
ProductsEach product with its selling point, price and photos
OffersAn offer for one product or the whole brand. Offers found on the client's site wait for your review before they are used
DisclaimersThe legal wording the client must show, added to the ad copy

You see the profile before anything is generated, and every field is editable. Building it is free.

Key point

Correct a client's profile once and every later ad for that client uses the corrected version. That is where the time goes back into your week.

Keeping clients apart

  • Pick the client first. Every generation starts by choosing the brand it is for, so one client's colors never land on another's ad.
  • Find any client fast. The brands list has search, sorting and paging across every brand on the account.
  • One client, one brand. The same site typed two ways, with or without "www", stays one brand instead of splitting in two.
  • Separate ad accounts. Connect several Meta ad accounts and switch between them in Campaigns.

A monthly routine per client

  1. Open the client's brand. The profile is already there from the first month.
  2. Generate a set. Batches of 1, 2, 4, 6, 8 or 10 static ads, each with 5 headlines and 5 primary texts written in the client's voice.
  3. Adjust by chatting. Ask for a change in plain words, or change the background, lighting, product framing or text placement on their own.
  4. Every size, every language. Resize a finished ad to 10+ formats and translate it into 30+ languages.
  5. Deliver. Download the set for the client to approve, or publish it straight to the client's connected Meta ad account.

For Google, LinkedIn, Pinterest and TikTok, IMGPT makes the ads at those platforms' sizes and you upload them there.

Plans for more than one brand

PlanPrice a monthTokens a monthAbout this many adsActive campaigns
Pro$99120604
Business$24936018012
Agency$5991,04052035
  • Generating an ad costs 2 tokens. Resizing and translating cost 1. Publishing is free.
  • Active campaigns counts only the campaigns you switch on in IMGPT. Browsing a client's other Meta campaigns is free.
  • Each account is for one user.
  • Paid quarterly, every plan is 20% less.

Start with one client

Paste one client's website and look at the profile it builds. It is free, and it shows you whether IMGPT caught that client's brand before you pay anything. After that, 14 days money back if it isn't for you, under the refund policy.

Build a client's brand profile or see pricing.

D
David Popescu

Founder, IMGPT

I build IMGPT. I write about ad creative, the specs that decide whether an ad runs, and what actually happens when you let a model make your ads.

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