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Article4 min read

Your Facebook Ads Went Stale Again: How to Get a Fresh Set From Your Website in Minutes

David Popescu
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It happens on a schedule

Two weeks, maybe six, and the set that was working starts sliding. Cost per result creeps up, clicks fall off, and you end up pausing ads you were happy with a month ago.

You already know the fix is fresh creative. The hard part is that new ads cost you either a weekend or a payment, and you have a business to run.

The three options most owners weigh

OptionWhat it costsWhat you get
Make them yourselfAn evening or a SaturdayFive versions of one idea, and they look alike
Freelancer$250 to $2,000 a month, or $45 to $50 per static on FiverrA few ads, on their schedule
AgencyFrom $1,000 a month, before mediaA retainer that only works much further up

None of these fail because you are doing them wrong. They fail because refreshing creative is a monthly job and all three price it like a project.

Start from the site you already have

Your website already holds what a good ad needs: your logo, your colors, your typography, the way you talk about what you sell, and who you sell it to.

1. Paste your website URL

One field. If your site is thin, or you sell offline, type a plain description instead, like "family dental practice in Austin". It works out which one you gave it.

2. Look at your brand profile before you pay

IMGPT reads the site and builds a brand profile: logo, color palette, typography, voice, and the customer it thinks you are selling to. Every field is editable.

Key point

Signing up and building the brand profile are free. No ad generates until you pay, so you see what the AI understood about your business before you decide.

Anything it got wrong you correct once, and every ad afterwards inherits the corrected version.

3. Generate a batch, not an ad

Pick your placement and ratio, choose how many you want, and run it. Batches go up to 10 ads.

Every ad arrives with 5 headline variants and 5 primary text variants written for that ad. That is what decides whether a refresh works. You are choosing among five, editing any of them in place, and putting genuinely different creative into the test rather than five shades of one idea.

One ad takes about a minute to generate.

4. Get the sizes each placement needs

PlacementRatioPixels
Facebook Feed, Instagram Feed4:5 and 1:11080 by 1350, 1080 by 1080
Stories and Reels9:161080 by 1920
Other Meta placements2:3, 3:4, 16:9varies
Watch out

Cropping one square down does not work. A cropped 1:1 in a 9:16 slot reads as an afterthought, and Meta gives it less room.

IMGPT generates those from the same brand profile, and also sizes for Google, LinkedIn, Pinterest and TikTok. Smart Resize turns an ad you already like into a missing shape instead of starting over.

5. Publish into Meta

Connect your Meta ad account and publish from inside IMGPT. The refresh ends where it should, with ads running, not with a folder of images to upload.

What this costs per ad

Pro is $99 a month, or $79 a month billed quarterly, and the plan's tokens cover about 60 ads a month. Publishing costs no tokens.

Key point

That works out at roughly $1.65 an ad, against $45 to $50 for a single Fiverr static.

There is a 14-day money-back guarantee, with the conditions set out in the refund policy, and the brand profile is free to build before any of that.

Why the ads stop looking the same

  1. The brand goes in first, not last. Every ad is generated inside your brand profile, so palette, type and tone stay fixed while the idea changes.
  2. Five headlines and five primary texts per ad. Copy variety is where most self-made sets fall down.
  3. Variation controls. Keep the layout and change the image, or keep the image and reposition the text, so you get a deliberate variant instead of a random reroll.

When to run the next refresh

Watch the two numbers you already watch. When frequency climbs and click-through starts falling, the set is done, usually somewhere between two and six weeks in. With the brand profile already built, the next batch is minutes rather than another weekend.

Paste your website URL or see pricing.

D
David Popescu

Founder, IMGPT

I build IMGPT. I write about ad creative, the specs that decide whether an ad runs, and what actually happens when you let a model make your ads.

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