Canva is a good design tool. The sameness comes from how most ads get made in it.
| Fix | What to do |
|---|---|
| Change the idea first | Before opening Canva, write the one thing this ad says: a problem, a proof point, an offer, a product close-up, a comparison |
| Build your own layout | Start from a blank canvas with your own grid instead of the most popular template |
| Write the copy first | Headline and primary text before any design, so the words lead the layout |
| Use your own photos | Product and customer photos over stock, which other brands use too |
| Fill your Brand Kit | Canva's Brand Kit stores the logo, colors and fonts you give it, so at least those stay consistent |
These work. They also take time, and the time is the reason most owners fall back on templates in the first place.
Your ads should look like your brand, not like the template. The fix is to start from the brand instead of from the layout.
IMGPT turns that around. It reads your website first and builds a brand profile: colors, typography, voice, your customer and your products. You check and edit it before paying anything. Then it makes the ads from that profile.
| Canva | IMGPT | |
|---|---|---|
| Starts from | A template and the Brand Kit you fill in | A brand profile built from your website |
| Who designs each ad | You | IMGPT makes finished static ads |
| Who writes the copy | You | 5 headlines and 5 primary texts per ad, in your voice |
| Sizes | Resize each design | Resize a finished ad to 10+ formats |
| Publishing | Your usual route | Publish straight to your Meta ad account, or download |
On an ad you like, change one thing at a time: the background, the lighting, the product framing or the text placement. Or ask for a change in plain words.
If you enjoy designing, have the evenings for it and want to art-direct every ad yourself, Canva is a fine choice, and the fixes above will help. If what you want is fresh ads that look like your brand without the evening, start from your website.
Paste your URL and look at the brand profile it builds. It is free to build, and there are 14 days money back if it isn't for you, under the refund policy. Plans start at $99 a month.
Founder, IMGPT
I build IMGPT. I write about ad creative, the specs that decide whether an ad runs, and what actually happens when you let a model make your ads.
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Paste your website. Get ads.
IMGPT reads your site, builds your brand profile, and generates the ads. From $99 a month.
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